Last Updated on 1 year by soonxindisplay
Before starting today’s topic, please start thinking about this question: From the time customers walk into your store to when they buy their favorite product and leave (or leave your store without buying), what measures have you taken to stimulate them to make other purchases? What about “small tricks” for behavior?
A retail Merchandising Tips are most effective; however, it’s also one of the least understood, especially for first-time store owners.
Reasonable Merchandising Tips have indeed helped various businesses to achieve success in the digital age and breakthrough the insurmountable driving force. Lead to a significant impact on buying behavior, but do you have no idea where the retail store layout and design come from?
Without further ado, let’s get started.
CONTENTS
Color is King as one of Merchandising Tips
Color is an important attribute, depending on what kind of products you sell. Color is powerful, and it can make or break your visual displays. A retailer might create an erratic display, but if the colors coordinate well, the display can still be a success. Consider using contrasting colors, like black and white, and monochromatic colors–both create intriguing, eye-catching displays.
Too many times, we lose sight of the power of color and its ability to attract the eye. Consider your home. You probably have a solid grey or brown couch, but there is a “pop” of color from the throw pillows you place on the edges. It is the same principle.
From the perspective of the store, there are several main tipsnof color techniques add to Merchandising Tips.
Tips:
- Adopt your brand’s signature colors in a display to make your product immediately recognizable.
- Know the three color schemes: monochromatic, analogous, and complementary.
- Pick bright colors to grab attention.
- Remember color is an accent; don’t let it overshadow your merchandise.
Floor Plan Merchandising Tips
Your floor plan plays a critical role in managing store flow and traffic. The choice of which one is right for you will depend on a number of factors including the size of your store, the products that you sell, and more importantly, your target market.
Styles of Retail Floor Plan
| Retail Floor Plan | Best For |
| Grid Floor Plan Used in grocery, big box, and convenience stores | Shelf-stocked goods such as books, toys, specialty foods, hardware, and homewares |
| Loop Floor Plans Maximize wall space and lead shoppers along a set pathway | Apparel, accessories, toy, homewares, kitchenware, personal care, and specialty retail stores |
| Free-Flow Floor Plans Used in specialty and boutique settings | Apparel, accessory, personal care, specialty brand, and mixed-use stores like bakeries that also display packaged goods |
| Diagonal Floor Plans Maximize employee visibility in retail stores with lots of product testing | Self-serve kiosks, tech, electronic stores, and beauty and cosmetic retailers |
| Forced-path Floor Plans Customers are guided through a predetermined path and exposed to every product | Furniture stores, home decor, experiential retail stores, and showrooms |
| Angular Floor Plans Showcase curated or edited inventories in designer or specialty shops | Designers, artisans, high-end apparel and accessories retailers, and curated or limited collections |
Part Examples like below
Grid Floor Plan
The first – your grid store layout – is also the most traditional design seeing as it’s used mostly by supermarkets, pharmacies and off-price retailers.
As for how your store would look with this layout, your retail fixtures are placed in long rows, otherwise known as ‘runs’. They’re also usually located at right angles throughout your store, which allows your customers to become familiar with where your products are placed.
When done properly, it also allows your customer to shop your entire store.
Advantages:
- Your store is well organised and has an atmosphere of efficiency, which leads to customer familiarity.
- The maximum amount of floor space is used at a lower cost.
- It’s easier for merchandisers to stock your shelves.
Disadvantages:
- The many rows in your store can give off a cold and sterile atmosphere while it’s also difficult to see over your rows.
- There are few opportunities for special displays, and your store can appear plain and uninteresting to your customers.
- This layout can stimulate rushed shopping behaviour.
Loop Floor Plan
This layout encourages customers to “loop” your store. You position your fixtures and merchandise in such a way that you create a path to guide that guides shoppers around your shop.
Angular Floor Plan
This store layout consists of curves and angles to give off a sophisticated vibe. According to the Houston Chronicle, the angular floor plan is usually adopted by high-end retailers and it “reduces the amount of display area you have but focuses instead on fewer, more popular lines.”
Free flow plan
A free flow layout affords you the most creativity. You’re not limited to floor patterns or shelves that have to be placed at certain angles. And unlike the other layouts, you’re not prodding people to use a path around your store; instead, shoppers are encouraged to browse and go in any direction
Remember, your retail store layout guides product placement directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought.
Complementary Products
As one of the important Merchandising Tips, the most common complementary product placement pairing is the most valuable pairing for consumers. Matching helps ease the journey of consumers throughout the shopping process. By putting complementary products together, users can find what they want without having to walk around the store.
Complementary product placements that most consumers are familiar with include:
- Peanut butter and jelly-usually placed next to each other or placed on a shelf above or below.
- Cereals and milk-usually placed parallel to each other.
- Salty snacks and drinks-most likely to be found in the same aisle.
- Excellent salads and seasonings – usually placed next to each other in the fresh produce area.
- Pre-cut vegetables-When paired together, consumers often buy more vegetables because they can collect everything to make an instant salad.
Be aware of where you “lead” shoppers
There’s quite a bit of debate about whether or not retailers should lead customers in a clockwise or counter-clockwise fashion inside their stores.
On one hand, some claim that since most people are right-handed, they instinctively turn to the right and explore the store in a counter-clockwise direction.
However, other studies indicate that shopper direction has more to do with their vehicle traffic patterns. Consumers in the UK and Australia for instance, drive on the left side of the road so they tend to explore stores in a clockwise manner while consumers from right-hand driving countries like the US usually turn right when they enter a shop.
So which shopping direction theory should you believe? It looks like there is stronger evidence supporting the theory about driving behavior. As Herb Sorensen, author of inside the mind of the Shopper noted:
The pattern of movement in the supermarket is counterclockwise in the United States, but PathTracker studies in the UK, Australia, and Japan show a much greater tendency for shoppers to move in a clockwise pattern there… traffic patterns in the store may also be affected by vehicle traffic patterns outside. In these small studies, we noted that in countries with right-hand driving, where traffic circles move in a clockwise pattern, shoppers in stores may be more comfortable moving in the same direction.
Our recommendation? Test out the theory for yourself. If you find that your customers do indeed follow the country’s vehicle patterns, then you’ll know where to place new arrivals and other inviting elements.
Developing Creative Ways to Cross Merchandise
Cross merchandising tips are subtle but effective ways to increase basket sizes and order values. The practice promotes product discovery and entices shoppers to look at items that complement what they’re already buying.
There are several ways to implement cross merchandising tips. One is to merchandise items that go together. You could, for example, create a display with a blouse, jacket, and matching purse. More ideas like:
- Products from different categories are displayed together at one place.
- Informing the customer of the various options available, that could complement their product.
- Improving the consumer’s shopping experience and saving them time.
Jim Hertel, SVP at Winston-Salem, N.C.-based Inmar Analytics, believes that the value of effective cross-merchandising strategies goes beyond simply building baskets and traffic.He’s convinced that it’s necessary to a store’s positioning in an ever-crowded marketplace in which younger consumers are seeking an experiential shopping environment.
Other examples of creative and effective cross merchandising tips include:
Rochester, N.Y.-based Wegmans Food Markets’ table in the produce department featuring chopped bagged escarole and canned white beans for a vegetarian dinner.
Guido’s Fresh Marketplace, a specialty supermarket with two locations in Berkshire County, Mass., creating an eye-catching display of imported pasta and sauces near a self-serve antipasto bar.
Feed the Senses
What’s in it for customers? Tell them. Use powerful, sales-enabling signage to display the advantages of buying the product. Present three bullet points that tell customers why they need the product or how their life will become easier because of the product. Remember, you’re not writing an essay but rather a headline, powerful bullet points, and possibly a price proposition. By telling a story, you help the customer better understand the product and enable the buying decision.
A display may lack a worded sign or an educational sign. That’s perfectly fine; as long as there’s still a story, the sign can speak for itself. For example, lifestyle graphics are very popular in telling the story. No words, but the image speaks volumes. If you need to learn more about the Poster Graphic design for the store, just click HERE for more.
Freshen up your displays regularly
Organize store shelves to make them more appealing to consumers. Built-in photo reports, barcode product searches, and automated data entry are the essential tools designed to control the product’s location, the number of facings and prices, and make sure that there are no gaps between products on the shelf.
Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing displays once a day. During the holiday season, for example, you’ll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy.
Primarily, you should consider changing your display if you’ve noticed that sales have dropped significantly compared to when it was first rolled out. Other signs it’s time to refresh your display include:
- Your display is damaged.
- Your brand has changed.
- New products don’t fit the old display.
- You’re refreshing the entire store environment.
Learn more about the store shelfs update design and customize. Please check HERE.
Use Empty Space Wisely
There’s a space in all retail stores that is the most underutilized. It’s the section between the displayed merchandise and the ceiling. If this space in your store is empty, you need to start using it.
You can use this space for many different things, like signage providing information about products or brands. You can also display customer testimonials with the customer’s name and a picture or profile a designer or supplier.
You could also display a lifestyle image that helps customers make associations with your products. For example, a furniture store could display an image of a family cozied up on a couch, emitting those warm, fuzzy feelings that put shoppers in a good mood. A jewelry store could display a woman at a fine dining restaurant wearing a bracelet, creating an association between the store’s jewelry and a luxurious lifestyle. It is really help do a nice Merchandising Tips. And if you need to learn more about some displays to filling the Space from Custom shape and size. Please click Here to check more.
Track and measure your efforts to Merchandising Tips
Don’t forget that your staff also plays a role in your store’s design and merchandising tips. How they are positioned in your shop can make or break your store’s appeal. Having your employees move around on the sales floor instead of staying behind the counter is a good way to make the place more inviting.
Last not but not least, always ask whether or not you’re making the right floor plan, design, or arrangement decisions. This is critical to making sure that you’re implementing the best strategies possible.
You and your staff should be very observant with how people behave in your store. Pay attention to where they go, where they linger, and what they do while they’re inside. Also ask questions on what they think of your shop and what you can do to improve. Other aspects can consider the convenience brought by the digital age to add more Merchandising Tips
