Last Updated on 2 months by soonxindisplay
With the growth of online retail, we see that physical stores are looking for new ways to attract customers. They are reshaping themselves; some excellent store displays may be a good choice.
Growing omnichannel shopping behavior requires higher technology and equipment support. From how customers interact with the company’s products to the final product they choose to buy, your retail store display items can significantly impact customer service.
Fortunately, you can take some steps to use store displays to improve customer service in your store. Use the display rack guide to improve how existing department store equipment affects the company’s customer service.
CONTENTS
Store Layouts In The Shopping Process
In the current retail industry, store layout design can be roughly classified into three common types: free-form, grid format, and main channel layout.
For retailers, the type of store layout design selected directly affects the store’s image in the minds of consumers, and the store image is an essential factor affecting consumer behavior.
But most importantly, an effective store layout design can help product sales and store profitability. Below we will discuss all currently known retail store layout design forms.
Grid Format
The layout of the grid format is the primary parallel structure. It presents the characteristics of a similar shelf and parallel aisle design. Many retailers, especially supermarkets, strongly approve of this form of store layout design. The Store Shelf Display is very in line with consumers’ shopping habits. It promotes and helps consumers achieve an efficient and fast shopping experience. The grid layout is the most popular layout style of supermarket retailers.
Freestyle
Contrary to the grid form, the free-form layout, as its name reveals, is a freestyle store layout, with aisles and store display racks showing unstructured patterns. Clothing stores and boutiques mainly use freestyle store layout design.
This kind of store layout design focuses on allowing shoppers to find relevant products quickly and easily in the entire store. Most freestyle store shelves are low. In this way, store display fixtures can be added to showcase specific products, providing more customer experience and trial opportunities.
Another feature of this store layout design is allowing consumers to spend more shopping time in an unconstrained store layout. And related research shows that prolonging shopping time is essential to sin-determining consumers.
Main Aisle
This kind of store layout generally includes a central main aisle. The main aisle’s function is to guide consumers to the store as much as possible and even to every storage area. The store is divided into several departments, each with its product category. The central aisle store layout design form can bring an unusual and exciting shopping experience.
Visual Marketing – Answer Customer Questions
Merchandise Store Display
The display is a visual expression method that uses various store display props and combines fashion culture and commodity positioning to express the characteristics of commodities through different display techniques.
The display should be effectively changed according to the display purpose, ways, and payment. A suitable display method can perfectly display the product, attract consumers’ attention, increase the product’s value, and increase the product’s sales. Etc. That can promote the marketing of your store.
For example, a Metal Shoe Rack made of stainless steel and electroplated chrome silver. When displaying women’s high-heeled shoes, the electroplated metal surface enhances the sense of luxury of the shoe. The adjustable height and angle of the platform offer friendly visual marketing and design. The company’s LOGO by engraving, which combines the shoes and shoe risers, seems to be integrated, forming powerful marketing for brand building.
Regarding the role of the Logo store display, we can introduce a more direct product – Acrylic Block. An Acrylic Cube can add silk screen printing on acrylic with your company logo or just UV printing on glass. And display your related products on the acrylic block. With the lighting effect, the product will be very outstanding and elegant on the acrylic. At the same time, the brand name highlights the high-end and luxury of the brand and enhances the brand’s image.
Storefront Window Design
Commercial display windows have become a beautiful landscape of our city, and businesses are vying to use gorgeous and exquisite windows to attract passers-by.
Commodities are prominently displayed in the window and have an excellent display function. Store Window Display Design represents the marketing positioning and image of the mall and a boutique selected from many commodities.
With the development of modern decorative arts and science and technology, there are more and more ways of designing and displaying windows and more functions. It has gradually become a significant focus of competition among businesses to compete for consumers.
As a widely used store display form, shop windows have their characteristics regarding application methods, forms of expression, and information transmission. It has the features of authenticity, artistry, three-dimensionality, flexibility, and individuality. These characteristics make The window has a value that other advertisements in the mall cannot replace.
Poster Promotion Store Display
Information communication in the store is critical to encourage shoppers to interact with brands and products to browse product categories and stimulate their desire to buy.
Suppose customers often ask employees the same questions about products. In that case, they can use store displays like Poster Board Stand to answer common questions, whether you sell the most commonly used items together or combine them with a Sign Holder Stand to answer questions. Both can improve customer experience and reduce your employees’ workload.
Encourage Specific Sales Store Display
From the store side, it is distributed according to the number of SKUs in stock. It is hoped that through some promotion, welfare feedback, etc., it will promote the digestion of the library and the mass sale. Some specific sales models are usually encouraged, such as bounty.
Store Display can encourage sales of specific SKUs through better locations. Customers can purchase more items in each order by pairing certain SKUs together. Customers who buy products will receive gifts or coupons. Typically, it is divided according to the purchase amount, corresponding advantages of different values, bonus points coupons, deduction coupons, etc.
Limited-time buying. Customers who purchase designated products within a particular time or period can get price concessions or other gifts and services.
Demonstration (experience) sales. First, provide customers with trial services, such as free trial products, makeup, etc., and then encourage customers to buy.
Brand Promotion
In terms of display racks customization, design matching product promotion boutique display. Showcase like Creative Logo Sign and Acrylic Letter Signage make the products visible to the public, thereby increasing the development and brand role of advertising.
POP advertising is one of the two pillars of advertising media, and it directly impacts product sales. From the perspective of function, Pop Up Advertising Signs should focus on a series of psychological activities such as consumers’ attention, interest, desire, and memory before purchasing goods.
It is besides, reflecting the functions of POP in advertising through decoration design elements, such as colors, text, and patterns. It must meet the tasks of displaying goods, conveying information, and products. A personalized shape and structure design can help achieve brand promotion and premium prices.
If you want to upgrade the Retail Display Ideas in a store or supermarket, please get in touch with SOONXIN immediately.
