Last Updated on 6 months by soonxindisplay
Nowadays, enterprises face numerous market opportunities and can provide different Personalization Products for the market with pertinence. Marketers can expand customer value by creating or promoting customer situational experiences. Marketers can also offer personalized marketing products or services to enhance customer value in line with individual customers’ situational expertise.
For general commodities, there are always differences, but they are different in size, strength, and weakness. Slight differences in different products may lead to differences in the number of customers. These differences are merchants’ personalization products, which other products can not replace, and these unique places often attract some customers’ attention. As a result, merchants get a group of loyal customers. Suppose enterprises want to develop healthily for a long time.
In that case, they should have more personalized things, whether in product function, quality of service, marketing, and other aspects, which should make customers feel irreplaceable. Achieving the effect of “standing out from the crowd” is the enterprises’ highest goal. Nike’s personalized marketing is worth using for reference.
Marketing case analysis of Nike
Nike was founded in the 1960s when CEO Phil Knight decided there would be a market for high-end and high-quality running shoes, so he launched a revolution in the footwear industry. In the Fortune magazine rankings, Nike successfully entered the top 10 among more than 1000 companies in the United States from 1986 to 1996. Today, the company has grown internationally, producing sports equipment, hosting golf tournaments, and selling sportswear.
How did Nike achieve such a good result? Daring to take risks, breaking the rules, and being original is essential for enterprises’ creation of miracles.
In the early days of its founding, Nike mainly produced sporting goods. Nike employees all had the same goal: to beat Adidas and let more and more athletes wear high-quality, low-price running shoes made by Nike-Tigers—Nike’s Personalization Products.
By the early 1970s, jogging fever was on the rise, and thousands of ordinary people began to wear sneakers because sneakers are comfortable to wear and represent a symbol of health. Sneakers became popular. Nike seized this rare opportunity to enter the sporting goods field, but the “iron triangle” led by Adidas did not grasp this trend.
In 1974, Coach Bowman fiddled with a kind of urea rubber in waffle’s iron mold to make a new type of sole. Small rubber nails on the soles also make the sneakers more resilient than similar products. This small change reflects the enterprise’s products’ personality and the enterprise’s importance and recognition to the customers. As soon as the product hit the market, Nike’s assets soared from 8.3 million to 14 million.
Since then, Nike has provided customers with more shoes; companies have spent a lot of money recruiting talents. For example, their enterprises’ personnel study biology and study chemistry, engineering technology, industrial design, and other professionals. These talents have enhanced the R & D strength of the enterprise and have produced more than 140 different styles of products, many of which are the most novel in the market and the most advanced in technology. As Personalization Products, these styles are strictly designed according to different foot types, weights, running speeds, training programs, genders, and technical levels.
These Personalization Products with different styles, prices, and uses attract sports enthusiasts, who feel that Nike’s effects are too complete, and all kinds of styles always dazzle them. Nike provides customers with the most thoughtful service by creating personalized products, and Nike’s brand image is remembered deeply in every customer’s psychology.
Nike has become a giant in the shoe industry in just a few years by continuously providing customers with personalized products. In 1979, by planning the launch of new products and their strong promotion, Nike had a 33% market share and finally squeezed into the “iron triangle” market originally built by Adidas, Puma, and Tiger to become a sales star. By 1981, its market share had reached 50%, far ahead of Adidas, and Knight was among Forbes magazine’s 400 wealthiest Americans.
It can see that through continuous innovation and the production of products with their characteristics, enterprises can attract more customers’ attention and get more customers to love. Of course, in addition to Nike’s efforts to reflect the uniqueness of the product, we can also make efforts to reflect Personalization Products in other aspects of product production.
Tell stories, sell feelings, and reach users directly
Nike has many classic shoes, and each shoe can create a story. Its classic design and the public’s nostalgia can be combined to attract target users more effectively. For example, one of the most classic jogging shoes in Nike history – is “Forrest Gump” because A Gump wore these shoes in the movie “Forrest Gump” and traveled all over the United States.
Since then, Cortez has become popular all over the world. The movie’s most classic line of Forrest Gump is, “Life is like chocolate; you never know what the next piece will take.” This feeling cleverly hits consumers’ nostalgia, making Forrest Nike. Shoes continue to be a hot market and Personalization Products for customers. Including Nike [Air Force One], it is also due to the deep feelings of consumers for the brand that has become popular so far.
Highlight the individualization of the image emphasize personalization products
For example, some enterprises use tmedia’sa’s publicity to establish an excellent idea in the eyes of customers to have a preference for the products of the enterprise; once needed, they will not hesitate to choose to buy the effects of this enterprise’s say that the development of the enterprise is based on the internal quality and personality for customer service.
The personalization of the corporate image is to attract customers with the product’s exterior. For example, in the film industry, almost everyone knows the yellow of Kodak, Fuji’s green, and Lucky’s red. This is the difference in the color of image differentiation. For example, in the liquor industry, there are differences between betweMaotai’si’s state banquet wine imagJiannanchun’sn’s Tang Dynasty wine image, and Luzhlaojiao’so’s historical vicissitudes of life. Kinds of Poster stands Have played a perfect promotion effect in customization. And SOONXIN DISPLAY has been unique in brand custom for over ten years, click here to learn more if necessary.
Highlight the geographical superiority remind personalization products
For example, the rice in Northeast China is good, so it sells well. The best-seller in Thailand is fragrant rice. In customers’ eyes, the country of origin is rich in high-quality raw materials, and the products produced there must be better than similar ones.
For unique customer groups emphasize personalization products
Different products are adapted to other customer groups, so customer groups should be considered in enterprise positioning. When promoting the product, we can directly publicize it to these customer groups so that the product will leave a deep, indelible impression in the customers‘ hearts.
Highlight the individuation in the use of the product
For example, toilet paper, paper towels, and wipes are used on different occasions, through this subdivision will also win a part of the customer base.
Of course, the Personalization Products can also be shown in terms of service and marketing. If enterprises are required to use their brains and think flexibly from multiple angles, they will undoubtedly be able to find tproduct’st’s attractive personality.