Last Updated on 2 years by soonxindisplay
We all know that first impressions matter and, when it comes to retail, they might mean the difference between a new customer and a lost sale. Your store needs to be consistently on it’s A-game, delivering the best visual representation of your products at all times. For a retailer, this means having a visual merchandising strategy.
In this post, we’ll cover:
- What is visual merchandising and display?
- Benefits of Visual Merchandising and display
- What can visual marketing do to attract customers?
- Visual merchandising techiques.
What is visual merchandising and display?
Visual merchandising uses displays, 3D spaces, and floor plans to create an environment that highlights a product’s or service’s appearance, features, and benefits by appealing to one or more of the five human senses, most commonly sight. It’s often used in stores.
Benefits of Visual Merchandising And Display
All types of retail stores can benefit from visual styling. Some of the key benefits include:
Reflects Your Brand
A good visual merchandising display stays in-line with the company’s overall brand. For example, a franchise business might want all its franchisees to have the same promotional displays. It gives business a sense of identity and brand consistency.
Engages The Shoppers
An attractive and welcoming store design creates a positive first impression. It encourages people to come into the store and can help guide them in finding the right product for their needs. Visual merchandising and display helps create a positive shopping experience for customers so that they will be more likely to return for future visits.
Increase In Sales
When done effectively, visual merchandising can increase sales by directing people to the products they want or need. It can also help them discover new products and solutions. Creat visual merchandise– A nicely dressed mannequin can encourage a person to seek out an outfit and accessories that they may not have originally been looking for.
Whether you are selling clothes, hardware, electronics, food, or anything else, a professional visual merchandiser can be an important asset to your team. They can help your retail business get the results you want.
What can visual marketing do to attract customers?
Let Customers “stop”
Letting your customers “stop” can help you achieve sales. A good store display can attract customers’ attention through beautiful windows, eye-catching clothing collocations, the most In elements of the season, and exquisite details. Stop, stop, and admire the goods.
Make Customers “impulsive”
Customer shopping is divided into three situations: planned purchase, impulse purchase, and recommended purchase. In these three purchase situations, only impulse purchase is the sale that we can promote through experience. And impulse buying is divided into three types: instant impulse buying, increased purchase, and brand transfer. Instant purchases can only be achieved through a good display. For example, when new products arrive in the store, the latest styles can allow your old customers to make purchases in an instant.
A unique style store can also directly hit certain sensitive nerves of customers and promote impulse purchases. Increasing purchases require collocation to form joint sales and increase the total store. It seems display method also enhances the collocation ability of the store staff and promotes the sales of multiple items for customers.
Let Customers “save time”
A good store display not only attracts people and promotes multiple sales, but also displays the goods clearly so that customers can find the goods they need in the shortest time after entering the store. Therefore, in terms of store planning, the store mainly has enough experience to control, according to category division, but also, consider color coordination and matching.
Principles of Visual Marketing
The 7-second Rule
Customers walking 7 seconds before passing the store (generally customers walking at a speed of 1 m/s, at a distance of 7-
At 8 meters, that is, 7 seconds of visible distance if you can’t judge “what shop”, you can skip this shop because you can’t arouse interest. Therefore, the VP display area is very important. The placement angle of the model is best to create a sense of sight with the passing pedestrians, strengthen communication, and attract customers to pass by.
3 Seconds Rule
When a customer walks a distance of 3 seconds in front of the store, if there is no good Point Presentation guide to make the customer interested in a specific product, then more customers will not be able to enter the store.
The key point of Presentation is that customers are not good at mastering too much product information at one time. They need to have a single product that stands out and escape the background from the line of sight in color to make people see the product displayed by Point Presentation at first glance.
“Regularity”: Item Presentation is a display area for a certain type of goods, and you can no give people the impression of “stacking”, as if you are saying “I’m selling.” For example, when selling basic vests, the placement of visual merchandising display usually pays attention to the gradation of colors, and it is more important to avoid interlacing cold and warm colors, especially when the same style has multiple colors.
At the same time, for example, the amount of display suitable for each item is different, too much will be dazzled and unable to start, too little will lack the richness and give up. “Centerline”: The principle of human vision is to take the center line as the initial focus, and then look to the sides from the centerline.
Therefore, the centerline also played a key role in helping to clarify the theme. It is not only a visually colored centerline but also the movement lines designed in the store. If the store has a long depth, it is recommended to use the centerline to guide the customer. The best way is to use bright and warm-colored goods at the end to enhance the attraction of customers.
Visual Merchandising Techiques.
The Rule of Three
In creating displays, most visual merchandisers will often refer to the rule of three, which means that when creating a Retail Display, try to work in sets of three. Based on how you’re arranging your products, you’ll want to have three of them side by side instead of just one. For example, if you were arranging things by height, you’d have items that were short, medium, and tall.
Our eyes are most likely to keep moving when we’re looking at something asymmetrical because when we see some symmetrical or balanced they stop dead in their track. The Rule of Three will keep your customers’ attention longer on your product displays.
This also alludes to the “Pyramid Principle,” where if you have one item at the top, and all other items “one step down,” it forces the eye to look at the focal point and then work its way down.
Shop Shopping Guide
In addition to shops, customers are in contact with personnel, so the overall quality, appearance, and behavior of the clerk need strict training and management.
Therefore, many clothing companies and shops pay great attention to the selection of on-site shopping guides, pre-job training, post-job management, and retraining. The shop assistants are the people who communicate with consumers most directly. Their gestures and images represent the company and brand. For the location and decoration of the store, the customer’s first impression is the store, including the location and area of the store in the mall, the style of store design, and the ideas to be expressed.
Find Some Inspiration for New Product Displays
Thanks to the Internet, you no longer have to wait around for a brilliant visual merchandising idea to hit you. Some of the ones we recommend checking out are the following in our blog:
Customers experience the fashionable life advocated by the brand and feel the core value that the product itself can bring to customers. In addition, the flowers decorated in the clothing store, coffee, snacks, candies, and magazine rest corners create a warm atmosphere. It is the revelation of the details of the brand culture and brand personality.
When consumers enter the store, what they see is not just a pile of goods, but an environment designed and created by the comprehensive use of architectural art, decoration art, audio-visual art, olfactory art, etc., so that consumers can feel the culture and culture of the store. grade.
A visual merchandiser is a person behind the magic. They combine marketing principles, retail merchandising knowledge, and creativity to use the space and layout of the store to present the store’s inventory in a positive way. They are professionally trained and may be tasked to manage the following visual displays
- Window Display Ideas
- Interactive Displays
- Point-of-sale Displays
- Price Tickets
- Promotional / Seasonal displays
- Mannequin Styling
For more about Store Fixtures please click here to learning. You will get personal and brand design service.
Products are the core of visual marketing. Products are no good. No matter how good they are, it is useless. After all, consumers ultimately choose products.
The unique color, style, texture, and style elements of clothing products can be vividly expressed through the exhibition. Store visual marketing is a form of promotion based on user needs and store product characteristics. The form of promotion is divided into product promotion and image promotion. Therefore, visual marketing must be established on the basis of the store and the product.