Last Updated on 2 years by soonxindisplay
The Characteristics of Window Display
Window display is a form of advertising that appeals to the visual senses. Its characteristics are the same as advertising posters and other forms are conveyed by specific graphics and images, but window display is conveyed in a three-dimensional space through entities. It is a three-dimensional image, rather than a flat symbol and pattern image.
Customers can see and feel the product more comprehensively through the angle and position changes during the walking process. At the same time, the background, props, and decorations are used to create realistic scenes. Customers have a psychological resonance and deepen their impression of the product. This kind of nonverbal communication directly appeals to the visual and auditory senses to display products, offer consumers emotional and subjective images.
Tips of Window Display
The window display is equivalent to a static stage, and the product is the protagonist of this stage. The designer will use the scenery, props, lighting, color and text description skillfully, etc., According to the theme of the window display, set off and render the product, use artistic means to create the product Atmosphere, accurately convey product information. So, how can the window of the clothing store better perform its display function and achieve the best effect?
Scene Window Display
The window is a way to display the brand image, and it is also an important channel for delivering new products and promoting themes. Customers can feel the trend of the city through the windows. It needs to attract people’s attention in the shortest possible time, let customers stop, thereby generating curiosity and desire to find out, forming a powerful means for product promotion and cultural dissemination
For the scene display method, the product is conceived as a scene in certain life or plot, so that the product becomes the protagonist in the drama, and the props related to the product are set in a specific scene in the window to show the role of the product in use. Show its function and appearance characteristics, produce a certain kind of communication, and resonance in the soul, until it induces customers’ buying behavior, rich visual effects and add intriguing taste.
By telling stories through the window, you can make products more relevant to shoppers. For example, a beach-themed window display may consist of several models dressed in swimsuits, surfboards, beach towels , and other related accessories. Talk about a small weekend family event. It looks so natural, happy, and warm.
Below, in the prom, the romantic encounters of boys and girls, through the window custom will experience the beautiful love story behind the jewelry.
Use Interactive Technology To Communicate Emotions
Real-time dynamic capture, image recognition, voice recognition, and other functions are introduced into the brand window, to capture the walking pace of passers-by, so that the props in the window will deform or fluctuate accordingly with the movement of pedestrians.
Like a mechanical page-turning window, when people walk by, the device will turn the page and display two slogans, as well as the brand display series after the page is turned.
The use of interactive technology to realize the mobile terminal product preview, online product try-on, online purchase, store pickup, and other functions, to bring consumers a different visual feast and convenient purchase new experience. Virtual fitting interactive window display.
Glasses Interactive Window
The sensor device in the shop window tracks the movement of passers-by and simulates the effect of the lens so that each experiencer wears a pair of virtual glasses to see the effect of the real lens more clearly through the video.
“Talk” Interactive Window
When people walk through this brand store and touch the round buttons on the glass showcase, each button corresponds to the audio content of a different product, playing specific audio and introducing the product.
Italian Gesture Interactive Showcase
Through gesture sensing control, the three showcases are transformed into interactive devices. This device completely attracted the passing pedestrians stopped to make gestures.
You only need to stand in the designated area and make designated gestures, the device in the window will show you the goods magically like “Open Sesame”. Try different poses to activate the interactive installations in the window!
Mirror shutters, a flexible and twisted haha mirror, and a display opening that is closed like a lens, follow our movement than change into different shapes.
Infrared Induction Smart Window
The smart window with an infrared sensor will follow the path people walk, changing the color of the light continuously, and let you shine every step. These interactive window designs refresh the shopping experience of consumers and give richer connotations to brands and products. Tushi Technology believes that excellent interactive window installation is first of all original, with its thought and soul; then it can perfectly express the brand or product theme; it must have enough visual impact, appeal, and it has strong operability and replication; Of course, the price cannot be too high.
Virtual Fitting Interactive Window
The use of interactive technology to realize the mobile terminal product preview, online product try-on, online purchase, store pickup, and other functions, to bring consumers a new visual feast and convenient purchase experience.
There are other ways such as “WESC” interactive window has become “LIVING”, TALK” interactive window, Microsoft digital space window design, interactive video interactive window.
Theme Window Design
The theme-style window design is based on a certain topic related to the product, and the corresponding product is selected for layout. In terms of effect, it not only highlights the product but also gives it rich connotation, which is independent of each other. The interrelated ways constitute a whole, thus expressing the theme in a close and detailed manner.
Generally, special times such as seasons, festivals, events, and anniversaries are used as opportunities, and related content constitutes a theme, with various supporting props and main products to create lively scenes and enhance the festive atmosphere. Some important holidays will best reflect the relationship between festivals and business opportunities when they are about to come, such as Spring Festival, Christmas Eve, Valentine’s Day, etc.
The main theme of the shopping mall window design of Bergdorf Goodman department store is Destination of Extraordinary, and this season’s Christmas window is like a special garden; and Bergdorf Goodman is one of the traditional department stores in New York. Their Christmas window last year was particularly “sweet”.
Each Christmas window is inspired by a dessert, including the unique red and white candy canes, gingerbread man, chocolate, ice cream, and so on. They can design the shopping mall windows every year, allowing visitors to stop and take pictures. It is said that from design to implementation, it took designers and craftsmen 10 months to complete the entire window design!
Selfridges’ shopping mall window design. The Christmas window display is designed in the style of a fairy tale kingdom, and it is located in the most dazzling scenery on Oxford Street; 1:2 is a dreamy fairy tale, showing the surreal vast universe, all our fantasy of Christmas, and trying to The Christmas window presents us perfectly.
John Lewis’ Christmas window display this year also took the fairy tale style, creating a romantic Christmas window in the limited space and warm light for the shopping mall window design.
Conceptual Culture Shop Window
Nowadays, when many businesses design their windows, they not only reflect the culture of the brand, but also combine socio-political, economic, and cultural phenomena, etc., Which to make fashion healthier and more meaningful.
To cater to the modern environmental and healthy life concept, the business uses recycled denim for window display design, conveying the spirit of brand culture.
Diesel presented a strong political statement in its 2017 spring and summer event Make Love Not Walls (Make Love Not Walls). The specially customized store facade and window installations are very distinctive, with graffiti-style artworks, pictures of people uniting together, and cartoon tanks ready to destroy obstacles.
In the Citadium window, the model turned into a radical, holding a sign with a statement to promote its non-iron shirt product line in the form of protest.
Chanel wheat ear theme elements showcase. This window with wheat ears as the theme element specially designed by Chanel for the new product release. It is well known that wheat ears have a special meaning for Ms. Chanel, and this element has repeatedly appeared and passed on in many Chanel brand designs.
Artistic Temperament
Fashion is fleeting, but art is eternal. Art and fashion are realizing continuous cross-field cooperation with a variety of means and rich features. Overnight, the relationship between fashion and art is no longer distinct, and fashion products derived from the name of art are everywhere. The beautiful window design will bring a pleasant Window Shopping experience.
Many international big names change the windows every time, they are very impactful. Window design has long gone beyond simple merchandise display and has become a work of art.
Stella McCartney’s window display design with the theme of protecting animals.
LV is the leader in window design. LV’s visual director is Faye Mcleod, a rebellious Scottish female player. Many classic window designs of LV were born in her hands, and those who care the least about fashion may have a little impression of the following.
Faye Mcleod’s classic window design–Faye Mcleod’s work content is both interesting and enviable, but it is indeed full of challenges. She controls the door faces of more than 450 LV stores around the world. Many designs often have to be planned a year in advance, and all stores are changed within a week. Some flagship stores even have to be changed every 2-3 weeks.
Surrealistic Bold Ideas
In the window display design, due to the influence of surrealistic thinking characteristics, the aesthetics of designers is not solely keen on geometric shapes, space, and color composition effects, but also expresses a kind of belief, relying on the theme of a surrealistic sense of space Creativity, to achieve gorgeous and full of fantasy colors, exaggerated emotions and expressions of dream concepts.
In the design of the window layout, the use of primary colors and the compositional effect of space, expressing exaggerated details and conceptual overall, describing plot scenarios, and treating the window as an entrance and exit from reality to illusion, a rational and irrational image The blend of same emotion runs through. Their novel, unique, and gorgeous artistic technique brings a warm and sweet atmosphere to the world.
Creative shop window, shop window king immediately remembered a brand: Moschino.
Moschino is a different kind in Milan with eyes full of elegance. It disdains too ordinary fashion, so its design is always full of playful games and the humorous irony of fashion.
If you have observed the windows of Moschino’s home, you will find that their windows like to use magnification techniques to show the brand’s own exaggerated and playful characteristics. And there is a big advantage of zooming in, that is, it is eye-catching!
