Last Updated on 2 years by soonxindisplay
In retail industry, every brand must perform well if it is to succeed. Once customers have entered the store, how to interact with them and finally atrractive them to buy your products? The answer is your Point Of Purchas marketing display The POP display stand is the key to improve the brand’s performance easily relative to its competitors. They also provide the opportunity to communicate directly with shoppers. Introduce your cargo to shoppers, encourage them to try products, and ultimately promote sales.
These shelves with advertising displays can also enhance the atmosphere of a retail store. Blend people into the sence designed by the panner, than feel more dynamic. POP display racks are original in-store marketing materials. They exist separately from store shelves, which can effectively assimilate into shopper’s vision and path, and throughout the store. After each product slogan and publicity effect activated in the minds of customers during the shopping process, brand awareness is improved and sales are also promoted. Following we discuss 7 points on how the POP display shelf enables shoppers to interact with products and finally buy the product.
CONTENTS
Combine Products and Festivals, use Advertising Pictures That Audience Can Identify With
Holiday promotion
POP advertising has become the first choice for holiday promotional advertising due to its fast and intuitive features. Using effective time and Poster Displays to promote product information in real-time to the maximum extent, POP advertising can instantly create a joyful holiday season, which contributes to the peak holiday sales season.
New product promotion
Most POP advertisements are new product promotion advertisements. When new products come out, merchants launch new products in order to seize the market and conduct promotions in sales places. At this time, POP advertising is more appropriate. This kind of advertising is simple, direct, fast, and economical with only printing the photos and info as a sign. It can intuitively express product information, attract costomers attention and stimulate their consumption. It is one of the most effective advertising methods. Here the Acrylic Sign Holder is a nice choice which it can replace the sign anytime, any season for different products.
Render the sales atmosphere
POP advertising design generally has bright colors, a strong sense of color conflict, and diverse appearance design. It not only plays a role in beautifying, but also attracts consumers’ attention, coupled with humorous pictures and vivid advertising statements.
For example, use bright posters or decorations to render the festive atmosphere, and use colorful balloons or toys to set off a cheerful mood, such as Children’s Day and Christmas, Product placement can create a strong sales atmosphere and create a good shopping environment for consumers, thereby inspiring customer’s desire to buy and achieving the purpose of sales.
Design Creative POP Display Rack Shape
Try to do something different, so that your POP display has a unique shape and size. It can be the use of the physical image of the product, or the enlargement or reduction of the product model, or the modeling or symbolic, the figurative shape of the product related to the product. For example, many beverage brands create displays in the shape of beverage bottles. Three-dimensional cartoon models promote the display of stationery toys, such as the Transformers Autobot model, to attract children.
Also like Acrylic Comestic Display, we can design the special shape according to your bottle, Lipstickcustom the rule of placement, increase its beauty and creativity.
Or, directly put the customer in this special shape and situation. For example, making different pumpkin houses for Halloween, and making Santa sleigh models for Christmas, which can ride on according to the size of the human body, attracting customers to take pictures, and placing related products around to attract customers to try and buy. These are made from PVC or Paper material. They are really special POP display stands.
Effective Marketing Message with POP DISPLAY
On the basis of understanding the marketing positioning of the market, a detailed investigation of the surrounding consumption environment and humanistic atmosphere was completed, and the Advertising Message was initially completed.
Attractive designs can convey messages better. They provide a practical way to command attention and connect with shoppers. Messages should highlight key points like price reductions, competitions and product features. This allows buyers to make quick purchasing decisions.
With POP display messages, less is more. Therefore, it is vital to pick fonts carefully and keep the messages short. Like a simple brand logo sign, a silk-printed branding name, or insert the Poster Imager. The best advertisement. Well-formulated sales messages can call shoppers to action while highlighting specific features and utility.
PROCESS
Shows to customers what advantages and improvements there are, which are more suitable for life and work needs
PROMISE
Must be clear in text and authentic and effective, so that customers can feel that the content in the advertisement is worth trying.
POTENTIAL
POP advertisements produced must have potential internal sales force, such as buying gifts and discounts.
Show the actual product
In-store demonstrations are a great way to show off products, but they can be labor-intensive and costly. Also, not every product can be displayed on site. Fortunately, POP displays provide a way to display your products without fussing.
For example, the actual use effect of electrical products can be combined with advertising copy and product demonstrations to reflect its latest effects. Show real cases used by customers. For example, when the walkie-talkie is used at a long distance, a clear voice can be heard. A multifunctional vacuum cleaner can clean up dust through a small gap, and the new bicycle can be folded to the size of a schoolbag. An off-road vehicle has a super obstacle crossing function. By incorporating the video into the display, you can effectively attract people’s attention and show them how the product works.
Making The Most Of The Senses
Before deciding to buy, try it. Consumers engage with marketing materials on different levels The POS display screen can be used to allow shoppers to view your products or try them on site. They can promote products for sale by encouraging customers to feel, smell, taste, or try. Offering a trial can make potential buyers familiar with your product and understand its benefits. Like a Jewelry Bust or Jewelry Set with Sign Image, size and style are different for different people. When the customer takes down the product from the JEWELRY BUST to try it on, the mirror will give the customer a more direct effect. Shoppers can judge the relevance of the offer. .You can maximize sales by appealing to all the senses. This can boost sales of the featured items and also build trust for the brands.
This also represents a win-win situation for industry and retail. Feeling, trying and testing products is the main reason consumers go to the store. Retailers already know this: Trying has become a key element of the buying experience in many categories. Remember, consumers don’t want to spend hours learning how to use your product… everything must be super user-friendly!
Brand effect
According to the characteristics of the display stand, design a unique product promotion boutique display stand, plus your Branding Sign. Like Acrylic Brand Block, they can design to make a cube with silkscreen, laster cutting. Or just Make the special outer shape of your logo or cargo.
Through these Unique Custom Items with your own brand, the product will be displayed eye-catching in public. Then increasing the role of product advertising. Even if the customers are not interested in buying products right now, it can also entice them to learn more about your broader business and other products you must offer.
For new brands, attracting the attention of such customers will help bring your brand better publicity. For more established companies, the point-of-purchase display is just a good way to reiterate the brand’s benefits to new and existing customers. POP display companies like Soonxin Display can provide many measurable benefits because, by their very nature, their impact and effectiveness in generating interest, conversion, and sales are easy to measure and quantify.
MAKE YOUR POP DISPLAYS STAND OUT WITH THE RIGHT MATERIALS AND LIGHTING
“It’s important to make your POP area eye-catching and engaging — this makes it easier for customers to find and entices them to purchase,” advises Mark Marth, CEO at Color Edge.
The choice of POP advertising design materials must be based on the three principles of practicality, beauty, and economy.
The practicability of materials is the first, and secondly, as a practical media, POP advertising must be artistic. Beauty is an important means to win consumers’ favor and attract consumers’ attention. A variety of different materials give people different aesthetics.
The Acrylic Store Display is transparent and shiny, and has strong pressure resistance. The appearance looks exquisite and beautiful. The high degree of transparency allows customers to have a glance at the product. The special display rack designed and manufactured for displaying goods is environmentally friendly, light, High transparency, good light transmission, and very elegant visual effects.
Another commonly used material is stainless steel. When it comes to Metal Display, people will immediately think of its metallic texture. Indeed, stainless steel has many advantages for making display stands. The steel material combines a variety of processes, such as mirror surface, wire drawing, electroplating, and powder spraying. Its material has a certain degree of flexibility and has great advantages in shaping the shape. It can be designed according to customer needs The designer designs the shape that the customer really wants, which can better make the stainless steel display rack more suitable for the design of the house, and make the shape more in line with the overall decoration style of the house, so the design will be more dexterous and vivid.
